Event management is the application of project management to the creation and development of events and conferences. Event management involves identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event.
Event Management is the processor analyzing, planning, marketing, producing and evaluating an event. It is a different way of promoting a product, service or idea. If an event is managed efficiently and effectively.
It can be used as a very powerful promotional tool to launch in the market a product or service. Events Management requires certain core values to be deployed to every element, process, and decision to justify professional approach and achieve effective and efficient results.