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Hrinfocare PVT LTD’s marketing
Technologists have an overriding problem: They are unskilled communicators. The cult-movie classic Office Space, a favorite of technologists, offers some valuable insights into communication issues and the usefulness of self-marketing skills.
After you have decided what you will market, you need to determine the area of expertise that you will promote and the type of market segment you should go after. Clearly, if your business is the likes of an IBM, an Accenture, or a consulting company with an extensive market presence, the answer is whatever market segment you feel can be profitable. This usually means the largest market segments around.
- Continuous Search Engine Optimization
- Submit your shareware to software download sites and directories
- Affiliates marketing
- Pay per Click campaigns
- Write newsletters and press releases
- Get involved in online forums and blogs
- Write and submit articles
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